It relates back to the ancestry of calligraphic print. The angle of stress is what determines contrast in type. Other names and classifications for sans-serif include gothic and grotesk which are sometimes included in the name of a typeface, for example, League Gothic and Neue Has Grotesk. Serif typefaces have brackets and small extensions from the main stroke or body of each character to help lead the eye from one letter to the next, whereas Sans-serif (without serifs) typefaces lack these small extending features. The most basic categorisations in type would have to be Serif and Sans-Serif. In order to create a successful typeface or even to use it effectively I think it’s vital to have at the very least a basic knowledge of the various typographic families and the many unique characteristics that set them apart from one another. Published on & filed under Theory & Best Practices.
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